diff --git a/site/views/items-list.js b/site/views/items-list.js
index 8685baf..d695d22 100644
--- a/site/views/items-list.js
+++ b/site/views/items-list.js
@@ -212,7 +212,8 @@ class ItemsList extends View {
         let highlightedName = name;
         for (let i = 0; i < keywords.length; i++) {
             const string = keywords[i];
-            const regex = new RegExp(string, "gi");
+            // check if keyword is not preceded by a < or </
+            const regex = new RegExp(`(?<!<\/?)${string}`, "gi");
             highlightedName = highlightedName.replace(regex, "<strong>$&</strong>");
         }
         return `${highlightedName}`;